Welcome to Children’s Magic U.S. – The Children’s Milk Allergy and GastroIntestinal Coaltion U.S.

Children’s Milk Allergy and Gastrointestinal Coalition U.S. (MAGIC) is a 501©(4) advocacy organization committed to promoting healthcare coverage and reimbursement of amino acid-based elemental formulas for children who are unable to consume a natural, life-sustaining diet due to various allergies or diseases.

With a staff based in Washington, D.C., Children’s MAGIC U.S. is a direct result of an expressed need of American families for answers to their questions regarding either the inconsistent benefit application, or the complete absence, of insurance coverage for amino acid-based elemental formulas. Nutricia North America responded to that need by issuing seed money to form a national coalition of parents, healthcare providers and advocacy groups. This coalition’s mission is to provide education and awareness to other affected parents, advocacy groups and elected officials on the lack of coverage and reimbursement for amino acid-based elemental formulas.

Stemming from our mission, Children's MAGIC U.S. is working to expand insurance coverage and reimbursement for all amino acid-based elemental formulas, regardless of delivery method. Its sister organization – Children’s Medical Nutrition Alliance (CMNuA) – a 501©(3) nonprofit supports Children’s MAGIC U.S. with experts and public outreach to improve their efforts to change legislation in states not offering coverage for sometimes life-saving formulas.

Advisory Board

Denise Bunning, Mothers of Children Having Allergies
Dr. Jeffrey Horowitz, DPM
Anna McCartney, The Washington State Food Education and Allergy Support Team
Lynda Mitchell, Kids With Food Allergies, Inc.
Elayna McKenzie, Nutricia North America
Dr. Allan Stillerman, Pediatric Allergist, Clinical Research Institute
Janelle Peterson, RD, MPH, CNSD, Pediatric Dietician